Professors at the University of Wyoming say the school’s new cowboy slogan promotes “white heterosexual” masculinity.
Expanding upon the University of Wyoming’s Cowboy mascot, the school recently adopted a new slogan — “The World Needs More Cowboys.” But some professors are up in arms over the choice, claiming that it promotes “white heterosexual” masculinity.
Christine Porter, associate professor of kinesiology and health at the university, is leading the charge against the new slogan.
“The history of cowboys, of course, is much more diverse than that racially, and presumably also for sexual orientation,” Porter said in a comment. “But the image — what the word ‘cowboy’ means off the top of almost everybody’s head in the U.S. — is the white, heterosexual male.”