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Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B (Angelina Rascouet/Bloomberg)

Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B (Angelina Rascouet/Bloomberg)

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pml.png Angelina Rascouet / Bloomberg:
Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B  —  –  Ad group makes biggest purchase yet in consumer-data bet  —  Traditional marketing firms are fighting new rivals online

Source: Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B (Angelina Rascouet/Bloomberg)

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